Here’s your weekly recap—the most-viewed news stories on our site for the week ending April 18, 2026.

Matrix is continuing its partnership with Global Brand Ambassadors, Katseye, as they make their next big Matrix Move into a new hair era. As Katseye prepares for global performances, the members will feature new hair looks and styles powered by Matrix and its stylers.

In celebrating 20 years of haircare innovation, It’s a 10 Haircare appointed Khloé Kardashian as Global Brand Ambassador. The brand also debuted new packaging with a colorful, sleek, modern approach.

The 2026 SeeMe Inclusivity Index for Beauty results were released, unveiling identity rankings for over 200 beauty brands. Scoring brands is decided on 3 key components (ads, product/website, brand purpose) across a multitude of identity dimensions (gender expression, skin tone, perceived ethnicity, hair type, age, observed sexual orientation, body size, and visible disability).

NYX Professional Makeup launched the Fat Oil Body collection. This expands its artistry portfolio from face to body for the first time in its 27-year history. The collection comes in bright eye-catching colored packaging.

Essie is tapping Rachel Zoe as its first-ever Chief Color Director, marking a new chapter as the iconic brand continues to define how color shows up across style and culture.

Jorge Izquierdo, Vice President of Market Development for PMMI, says AI is rewriting the rules of beauty packaging faster than expected. 

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top Fragrances in the World in 2025

3. Hottest Beauty Brands of 2025—According to Cosmetify

4. Matrix Powers a New Hair Era for Katseye

5. Khloé Kardashian Joins It’s a 10 Haircare as Global Brand Ambassador  

6. Traackr’s Top Performing Beauty Brands

7. SeeMe Debuts Its 2026 Inclusivity Index

8. NYX Professional Makeup Enters Body Care  

9. Essie Appoints Rachel Zoe Its First-Ever Chief Color Director

10. AI Is Rewriting the Rules of Beauty Packaging, Faster than Expected

Thanks for reading our Breaking News. 

We’ll have a new list for you next Monday. 

Have a great week!